Why Did We Create This Campaign?

We are a group of students, attending the class “Design for Social Change” at IUT de Paris (Université Paris Cité).

During the workshop, our goal was to develop insight into why corporate, NGO, and public communication strategies aimed at achieving social change were effective or why they failed.

Mainly based on case studies, the class gave us a general overview of communication tools geared toward behavioral and social change. Each of us collected a dynamic toolbox of case studies and model policies, which allowed us to analyze the strategic use of communication by governing bodies, NGOs, and grassroots organizations.

By the end of the workshop, we had considered the impact of a wide range of communications activities and analyzed approaches that extended beyond individual behavior change to include shifts in social norms, businesses, and public policies.

But it didn’t end there. We were asked to imagine a real campaign on a social issue of our choice.

We chose the topic of school harassment, also extending our research to powerful campaigns against bullying. See our main sources of inspiration here.

We were guided in benchmarking other campaigns on the topic and organizing our ideas and resources.

Why Did We Choose This Social Issue?

We chose to focus on sexual harassment in schools because it is a problem that affects or may affect us and/or our friends anytime.

We wanted to break the silence around this topic and make sure that everyone feels safe and respected while they are learning.

By creating this campaign, we hoped to help our peers understand the importance of consent and to encourage them to speak out and demand change.

We also wish that schools provided better support for anyone who needs it.

Who Are We Targeting?

Main Target: Students

Our campaign revolves around its protagonists: students (aged 10-15) from around the world.

They are the ones who, first and foremost, must understand the effects of harassment and what can be done to combat it, achieving behavioural change.

Secondary Target: School staff

However, we added a secondary target because, in our opinion, behavioral change isn’t enough. We need systemic change too.

We decided to suggest concrete activities in schools and a teacher training project, led by experts.

Learn more about the type of change we aim to by clicking here.

Production

We’ve created a video and posters that can be hung in schools and around cities. Check them out here.

The posters include a QR code for this website, which was created to provide a place to bring everything together and clarify our goals.

And Now?

Aren’t you curious about the ideas we had to make this campaign work?

This site collects all the key information so you can understand every aspect of it.

Navigate this website from the top menu to access the sections that interest you.